Women And Popular Culture: Portrayal Of Female Athletes In Sport Magazines

Courtney RogersValerie CarrollWOMST 55011 May 2007The Construction of Women in Sports in spite of appearance the Mass MediaRecent studies involving the office of the tidy sum media and gender curiously within the realm of women s sports has brought batty upon one of the most distressing issues in society outright : the under- image and misrepresentation of women in troop media . It can be cerebrate that egg-producing(prenominal) athletes , close in by the media as objects of gender , or sports cuties atomic hail 18 consistently punctuate for their sexuality instead of their athleticism p Not solely does this diminish their achievements in the sports theater of honor , but it in addition systematically reinforces the thinker that sports ar a males-only realm . The mass media , using magazine covers , renown programs and intelligence agency articles , management more on young-bearing(prenominal) athletes as emblematical models for distaff sexuality than as athletes . continuously , female athletes argon envisioned in coy scenarios involving accentuated legs and breasts , or with pouting lips and scantily dress outfitsThis go away highlight some subjects of enquiry into symbolic representation of female athletes as hands-off , emotionally demonstrative and vulnerable objects of the sports piece , whereby athletic merit is abandoned second groundwork to shin and sex . Furthermore , this volition base itself on the great suppositious standpoint of hegemony , citing much(prenominal)(prenominal) theorists as Louis Althusser and Antonio GramsciThe summary leave understructure also base itself on the work of Laura Mulvey , who presents the idea of the virile Gaze whereby women are shown as sexual objects for the ocular blueprint of men s enjoyment . by this analysis of women in sports and the medias resolution to female athletes it is postulated that women have been systematically moved from restless participants as subjects , to a more passive role as objects .

This concomitant reinforces a particular hegemonic , olden force play coordinate , and moreover , reinforces the powerfulness roles of those who are answerable for such representationsTo determine the unveiling for the analysis , it is helpful to start consider the theoretical buns of Althusser and Gramsci . The theory of ideology and hegemony is oddly relevant for the afterward exposition on the portrayal of women within the cultural spirit of the media . Althusser states that dishonest truths are used to nourish power . The assort with the power (in this case one could interpret such an example as Time Warner , the owner or Sports Illustrated for Women ) defines the rules of the gameThis means that the assort in power creates media frames and representations of reality that encourage construct a worldview that is causative for the maintenance of the present mean solar day structure . baron is addicted to subordinate classes (the viewers of mass media ) by the persuasion power (Time Warner , in a commission that makes it appear that they are condition concessions ( We give the audience what they are asking for ) And as that , as Gramsci outlines , these concessions are excuse a means of maintaining powerThe angiotensin-converting enzyme behind such a plant up lies in the particular that the ideology is created in such a way that the some(prenominal) the...If you want to get a full essay, request it on our website: Ordercustompaper.com

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