Competitive Advantage

hawkish Advantage Tynisha Ellis Information Systems for Decision-Making Abstract When it was opened, The Broadway Café was a popular hotspot. Lately, business has declined rapidly, inside the past five years. The finish of The Broadway Café is to develop and achieve a rivalrous service through the use of technology (computers, let go of WiFi access, electronic cash registers, and a website). In pitch to bring the café into the twenty-first century and to achieve a war-ridden returns, I result need to take emolument of these bare-assed technological advances which could spring business operation to a great extent businesslike and more(prenominal) sympathetic to modern-day clients. For the Broadway Café to keep a competitive advantage and budge out my leading disputation, I essential come up with a solid-proof strategy that no former(a) business can imitate. Competitive Advantage A competitive advantage is a product or service that an organizations customers place a greater value on than quasi(prenominal) offerings from a competitor (Baltzan & Phillip, 2009). To achieve this, The Broadway Café testament be experienceing Michael porters Five Forces Model. This helps the business to hold the relative attractor of the manufacturing (Baltzan & Phillips, 2009).

To begin, misdirecter power is quite exalted receivable to the various cast of deep brown shops in Denton, including the biggest giant of them all, Starbucks. Since bare-assed java shops have moved into the neighborhood, this has presumptuousness customers a childlike get hold to find better deals and it has named a bigger competition than expected. To bring grim buyer power (and create a competitive advantage), I must make it more attractive for customers to buy from it alternatively of my competition (Baltzan & Phillips, 2009). To retain customer loyalty, the café will implement an visor punch incentive plan offering a free cup of coffee for all 5 cups purchased, free worldwide and American coffee samples, and by offering cups of coffee at a premium outlay than...If you want to take down a full essay, cast it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper