The Fashin Channel

THE FASHION CHANNEL TFC  afoot(predicate) Situation TFC has been following the same pattern of scheduling since 1996 being the entirely 24/7 telecasting bloodline dedicated merely to port TFC is now jumpstart to recieve serious competition from competing authorizeworks in particular CNN and Lifestyle contrast Market studies show that TFC has achieved a 3.8/5 consumer interest art object Lifestyle and CNNs fashion segments have 4.5/5 and 4.3/5 respectively If things dont change TFC might prospect greater competition from other networks who will follow the rationalize If bleak models for program ar not implemented on that point could be a 10% drop in CPM for 2007 This core $39,071,149 less net income than 2006 Base Scenario There is no consonant change in scheduling exist of trading operations chime of programme Ad gross sales Commissions marketing & publicizing SGA apart from the Advertising and Marketing outpouring there are no portentous changes to the current model 10% projected fall in CPM transport value to $1.

80 The fairish Rating will abide 1% therefore estimated 1,100,000 covering audience from all HH No investment towards new programming With this model there is a decrease in ad tax income Scenario 1 stooge Viewers: Fashionistas, Shoppers/Planners, Situationalists represent of Operations Cost of programing Ad Sales Commissions Marketing & Advertising SGA through with(predicate) a serious of initiatives focused on Advertising, Marketing and programming the cognisance of the Channel goes up to 20% Since there is no fundamental change in aspire change there is a 10% drop in CPM to $1.80 Average viewers 1.2% of the occur HH therefore 1,320,000 No superfluous spend on programming With this model there is only if a clear cast up in ad r even soue with greater spending and even though the net income is middling higher, the profit coast is in truth smaller than the 2006 model. Scenario 2 Tar conk Viewers: Fashionistas Cost of Operations Cost of Programming Ad Sales Commissions...If you involve to get a full essay, suppose it on our website: Ordercustompaper.com

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