French Revolution

CASE STUDY You are the marketing team for a SME manufacturing business of electronic components. Your company has a £15m turnover and has neer exported directly, although several(prenominal) of your customers do export. You have approximately 30% of the UK market assign for your niche products. You have received a small, unsolicited signal (value £50,000) from a company in Japan. You know the buyer; he recently transferred to the Japanese subsidiary of one of your silk hat UK customers. no(prenominal) of your get along with has any experience of exporting, but a declining UK admit for your products means that you must look at international markets. Your board has been given the job of getting orders in at least(prenominal) one overseas market in the next 12 months. There are several questions that need to be answered: 1.How resolution you research all the possible markets to select the best a fewer(prenominal)? 2.How give you aim gain of governm ent-funded abet? 3.What are the divers(a) market penetration strategies and which one would you recommend (give reasons) 4.How can you present advantage of the doubtfulness from Japan? Do you take to? fig out a report up to a maximum of 5,000 speech communication detailing your export marketing strategies considering all five questions. contents 1.How will you research all the possible markets to select the best few?

Secondary research Secondary research in Japan, USA and European Union Japanese market facts primary election research Trade-Kay 2.How will you take adva ntage of government funded help? Business o! pportunities UK trade and investment education centres Overseas commercialise Introduction Service (OMIS) 3.What are the contrastive market entry strategies and which one would you recommend (give reasons) Exporting Strategic alliances Franchising Licensing join Ventures opposed direct investment 4.How can you take advantage of the head from Japan? Do you hope to? 5.References 1. How will you research all...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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