Essays --

To make its mark personally relevant, surprising, and tardily to process, Under Armour initially positioned itself as a brand for the bordering generation of ath permites. Instead of sponsoring established athletes, Under Armour chose to sponsor gumptious athletes to show off their product. In first endorsement was a bring off with a Dallas Cowboys football player who had been at University of Marland with Under Armours founder. Furthermore, the companys performance apparel had been spotted on endorsers such(prenominal) as Heather Mitts (soccer), Cam Newtown (football), and Derrick Williams (basketball). As Under Armours sponsored athletes did well, and their teams win games and even championships, its brand started to gain caution and visibility. Under Armour gains flock recognition and attract young and serious athletes. The brand got exposure although not every rising star became a sports legend. Under Armour move to make their products relevant by keep upgrading and usin g technology to let its guests with the best sports gear. Moreover, they took advantage of social media by staying connected with customer and religious offering the important information about their products. This was how Under Armour did to gain attention from onlookers and make its brand personally relevant. It started from a little-known brand name to be able to afford some high-profile deals. Its surprising since they started out as small company becoming an constancy dominated by bodily giants such as Nike and were able to grow and became a serious industry competitor. It made onlookers of sports believing its brand name and quality. Under Armour had a strong brand vision and product was easy to process because they made a clear statement that they wanted to better all a... ...purchase a top of the line product. The guarantee of the product is as well clearly trainn on the website because Under Armour wants its customers to feel like they matter and if they are not sati sfied with the product then they will be fully refunded. This also shows that Under Armour is very confident in their product and sincerely yours cares about their customers. Under Armour wants potential customers to read their guarantee because a customer that is having a hard time making a ending of whether or not to purchase a product will see that they can have a full refund if they are dissatisfied. This provides the customer with a low risk, high reward situation and may stoop their decision. Products that are continuously updated through technological advancements, has a strong brand name, and a strong mission statement and guarantee creates trust and obedience with customers.