Branding Research Proposal Example | Topics and Well Written Essays - 2000 words

Branding - Research Proposal ExampleWith a surface level of daubing architecture, an organization can decide on the level of branding that will get hold the greatest support and emphasis. In addition, the organisation can also establish and define the relations between the various brands in the organisation. Branding has moved into the daily lives of individuals in the Western societies affecting more sectors than eer before as the competition for audiences among companies intensifies (Owen, 1993). Branding is no longer a concept limited to companies, as there has been a rise of the work out in universities and other institutions. However, as branding becomes a mainstream practice and concept, it risks being misinterpreted and misunderstood. This is because branding is not only creating a logo and graphics to represent a company, person, or country (Healey, 2008). Branding is encompassed by the perceptions of the reputation as well as the tangible look and have of the company, service, product, individual, or country (Hestad, 2013). It relates to the behaviour of the company as well as the customer experience. Therefore, the concept of branding, applies to aspects that be within and outside the organisation.Consumers usually generalize their attitudes and perceptions across services and products based on two delineate factors (Hansen & Christensen, 2004). These factors are the impression they form on product attributes and the credibleness of the country of commencement of a brand or product (Hansen & Christensen, 2004). The product attributes include value of money and product quality while the credibility of the country of origin of a product is based on the individuals familiarity of the country of origin of the product. These two factors are responsible for the creation of a favourable perception in a consumer that influences them to obtain and use a particular product or brand.The challenge, however, is the formation of stereotypes that are resp onsible for influencing individuals